The Science Behind Fast Casual's Functional Beverage Revolution
Fast Casual Nation

The Science Behind Fast Casual’s Functional Beverage Revolution

2025-06-04
Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they dive deep into the $243 billion functional beverage market with Noah Burgess, Research & Development Scientist at Juice It Up! Discover how science-driven menu innovation is revolutionizing the fast-casual industry, from plant-based smoothies under 200 calories to profitable boost add-ons that 35-45% of customers choose. Learn the secrets behind developing Instagram-worthy drinks that Gen Z craves, the food science principles that...
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