From Dental Hygienist to STR Powerhouse: Denise Vaughn’s Success Secrets

Have you ever dreamed of leaving your 9-to-5 and building a thriving business in short-term rentals? In this episode, I’m joined by Denise Vaughn, a dynamic entrepreneur who made the bold leap from dental hygienist to short-term rental powerhouse. 

From avoiding costly mistakes to mastering guest satisfaction, Denise reveals the key strategies that set top-performing hosts apart. She breaks down how small but impactful changes—like fresh decor and a well-stocked inventory—can significantly boost bookings and revenue.

But it’s not just about properties—Denise dives into the power of team-building, sharing how she built a strong, cohesive team that aligns with her business values. Her insights on leadership and operations will transform how you approach property management and help you create a sustainable, profitable business.

Whether you’re a seasoned investor or just starting out, Denise’s journey and expertise will leave you inspired and equipped to elevate your short-term rental game. Tune in now to discover the game-changing strategies that can turn your rental properties into your most profitable venture!

HIGHLIGHTS AND KEY POINTS:

[00:56] A short introduction about our guest Denise Vaughn and her transition from being a dental hygienist to a short-term rental investor

[05:53] Denise shares her experience as a dental hygienist with some celebrities

[07:06] What are the biggest mistakes that investors make when it comes to the upkeep of their property

[12:07] Denise’ recommendations for maintaining properties to ensure cleanliness, guest satisfaction, and prompt upkeep to prevent issues from impacting bookings or reviews

[16:27] The importance of a mix of owner involvement and structured checklists for regular property maintenance to ensure guest satisfaction and address wear and tear 

[22:28] The importance of sharing listing photos with cleaners and inspectors to ensure consistency and help track missing or misplaced items

[26:56] Denise shares a memorable experience where she walked into a property that was essentially a "grandma's house" and not at all ready for rental 

[31:05] How Denise manages unrealistic expectations from investors 

[34:53] How Denise found success in hiring her ideal team members and emphasizes the importance of aligning with core values for long-term, sustainable working relationships

[38:17] The importance of placing team members in the right roles by assessing their strengths, interests, and growth

[39:48] What does “being the best leader for your team” mean to Denise

[41:32] How Denise develops her leadership skills and empowers herself and others alongside her husband

[45:54] The lightning round

Golden Nuggets:

• “One of the things that I feel is so important for property owners, obviously, during a turnover, to make sure that anything that's missing or damaged is reported immediately.”
• “We're all a team, so that's really important to me, as we're a team and we all make mistakes. Mistakes are only lessons that we get to learn from.”
• “I hire and fire by my core values, first and foremost… We can always teach skills, but when we don't have people that are aligned with our values, it makes having a long term sustainable relationship, from a work perspective, very difficult.”
• “Being the best leader means that we are empowering our team to do their best job, and we're removing roadblocks for our team.”
• “You have to stay passionate. If you don't have something in life to be passionate about, you're not going to have a great life.”

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠http://stayfi.com/STRSisterhood⁠

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Let’s Connect!

Website: denisevaughnconcierge.com

Facebook: https://www.facebook.com/profile.php?id=100082129156466

Instagram: https://instagram.com/denisevaughnconcierge

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