It’s Giving Junior Varsity Tradwife: The Viral Pipeline Grooming Gen Z Girls

This week, we're talking to journalist EJ Dickson of The Cut about what really happens at Turning Point USA’s Young Women’s Leadership Summit, where thousands of Gen Z girls gather to hear influencers tell them the future is feminine, submissive, and off the grid. But here’s the twist: it doesn’t look extreme. It looks aspirational. It looks like a lifestyle brand.

We break down how the conservative movement is packaging traditional gender roles as empowerment, why this message is resonating with teenage girls, and how the left still hasn’t figured out how to compete with the fantasy. This is what the influencer pipeline looks like when it’s wearing a sundress.

Read E.J.'s piece on The Cut here.

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