Super Bowl Ad Winners & Elon Musk’s Regulator Run-Ins 02/12/24

Elon Musk is swapping Neuralink’s Delaware incorporation for one in Nevada, after a Delaware judge struck down his $55.8B Tesla pay package. Separately, the SEC has asked Musk to testify in a probe of his Twitter takeover. Elon Musk biographer and Perella Weinberg advisory partner Walter Isaacson shares takeaways from his time chronicling the billionaire, including Musk’s frustration with multiple regulatory threats. Plus, after the Kansas City victory, Kevin Krim, CEO of advertising tracking company EDO, explains which Super Bowl ads paid off for advertisers; paying around $7 million for 30 seconds, big brands bet big on the big game. President Biden’s Super Bowl message hit on snacks–and shrinkflation. 

 

Walter Isaacson - 18:21

Kevin Krim - 29:18

 

In this episode:

Joe Kernen, @JoeSquawk

Becky Quick, @BeckyQuick

Andrew Ross Sorkin, @andrewrsorkin

Katie Kramer, @Kramer_Katie