#44 The New Consumer: On The Future of Consumer Brands and What The Best Ones Get Right | Dan Frommer, Founder

In Episode #44, we explore the future of consumer brands and what the best ones get right with Dan Frommer, Founder of the New Consumer. We cover what technology can unlock for brands, how legacy brands fail to serve the consumer, and how small and direct-to-consumer brands can grow in today’s market. “That's the lesson here: the businesses that figure out how to use technology to the best of their abilities are the ones that are going to be stronger and more resilient, no matter what happens.” – Dan Frommer EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/dan-frommer1-outlier-academy-show-notes  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/dan-frommer-outlier-academy-transcript  CHAPTERS This episode is our guide to the future of consumer brands . In it we cover: (00:00:00) – Introduction (00:02:06) – Dan’s background in journalism and technology, and how it led to The New Consumer (00:07:42) – What technology can unlock for brands (00:11:03) – Who is the modern consumer? (00:14:29) – How legacy brands fail to serve the consumer, and authenticity at scale (00:18:22) – How Target and other big brands have kept up with the modern consumer (00:21:21) – How small and direct-to-consumer brands can grow in today’s market (00:34:09) – On Sweetgreen’s success and branding (00:39:25) – Why brands must embrace digital experiences to move forward (00:41:55) – The Consumer Trends Report with Coefficient Capital ABOUT THE DAN FROMMER AND THE NEW CONSUMER Dan Frommer launched The New Consumer, a premium newsletter, in 2019 after more than a decade of writing for Forbes, Business Insider, Quartz, and Recode. Growing up, Dan's dad ran an advertising agency, giving him a fascinating early window into why consumers spend their time and money. Dan covers new brands that are making waves like Fishwife and Omsom, as well as established players like Sweetgreen to give readers a broad sense of how the consumer landscape and the players in it are changing. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices