Fabolous & Greg Yuna: Missing the Mixtape Era, The Top 5 New York Rappers, and The Meaning of Cool

Steelo Brim and Travis Bennett bring two New York Icons to #TheShop; legendary rapper Fabolous and the one & only Greg Yuna are pulling up a chair this week. They get into the aftermath of the East Coast vs West Coast rap beef, what Tupac would’ve done with social media, who really belongs on a top New York rappers list, and if men are outdoing women with jewelry.

The guys also discuss the social content that draws audiences in on the regular, what the mixtape era used to do for hip hop, if reinvention is really the move, and how the meaning of “being cool” has switched up on us.

(0:00) - Intro
(0:45) - Fabolous and Greg Yuna join the show
(1:37) - Fab and Greg’s jewelry essentials and regrets
(5:42) - Why Fab sampled a West Coast track for his first song
(8:06) - Greg’s Top 5 New York rappers
(9:00) - Fab on hip hop being taboo
(12:26) - Greg’s story on being a childhood player
(16:00) - Have mixtapes died nowadays?
(24:26) - How would social media would have changed Fab’s early career?
(26:18) - Greg on his 6th Ave shoots
(27:20) - The reason Greg likes storytelling
( 29:00) - Greg and Fab reinventing themselves in their career
(34:50) - How being a cool rapper changed in 2026
(36:53) - What does style represent to Fab?
(38:38) - What jewelry represents for men vs. women?
(40:21) - Does taste in jewelry matter?
(41:28) - Lab vs. natural diamonds
(43:05) - How do Greg and Fab measure success?

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