310 - How Food Brands Create Menu Hits with Jessica Serrano, CMO at Dig

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers. 

In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility. 

Plus, never doubt the ability of word of mouth. It’s played a key role in Dig’s branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in?

And, Jessica reveals the most underrated and profitable food items on the menu, and you’ve probably already had them. 

If you’re into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU. 🥬🍗🥦

Follow Jessica:

LinkedIn: https://www.linkedin.com/in/jessicacausse/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com