AI + Social Media: The Future of Books with The Stable Book Group

In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns. Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company's success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors' active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon's Kindle Direct Publishing. Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously.

Keith Riegert Links:

⁠LinkedIn⁠

⁠Website⁠

⁠Stable Book Group⁠

MTP Links:

⁠LinkedIn⁠

⁠Instagram⁠

⁠TikTok