#197 What’s Actually Working in Home Service Marketing in 2025 (Proven Growth Strategies)

John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you’re HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.

Struggling to turn marketing dollars into real leads? This episode is your blueprint.

From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn’t theory; it’s a tactical deep dive grounded in what’s actually working right now.

🚨 What You'll Learn:
 • The difference between demand capture vs. demand creation
 • Why Google Ads, GMB, LSAs, and SEO are non-negotiable
 • How to time your investment in traditional media like mailers and billboards
 • The dangers of hiring an internal marketing manager too soon
 • How to hold your marketing agency accountable—and what to expect from them
 • Real marketing systems that fuel actual growth in the trades

💼 Special Thanks to Service Scalers!

 We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

 Want to learn how Service Scalers can do the same for you?

 🔗 Check them out here

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo:

🎙️ Hosts:
 🗣️ John Wilson
🎙️ Guest:
🗣️ Sam Preston 

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.