Distinguishing Corporate Goodwill vs Personal Goodwill during an M&A Deal

Goodwill is an intangible asset held by a business usually associated with the company’s reputation. There are two types of goodwill that are taken into account as part of a transaction that as a buyer or seller you should recognize and understand. There are differences in the way these types of goodwill are treated. 

Personal Goodwill attaches to an individual’s contributions to the business.

Corporate Goodwill comes from characteristics specific to the business like the brand itself.

If you are entering into a transaction looking to separate corporate goodwill vs personal goodwill, Revenue Rocket has been helping IT Services firms sell their businesses and acquire other businesses for over 20 years. Reach out to learn more: info@revenuerocket.com

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