Rapido wants to make food delivery affordable. But can its restaurant-first strategy dish out profits too?

For nearly a decade, Swiggy and Zomato have fed our hunger and dominated prime real estate on our phone screens, leaving very little room for any serious challengers.

Most who tried to break in got their fingers burnt before they even got started. But now, a new player has decided to throw its hat into the ring. 

 This is a player that has some experience taking on titans, though the last time around it was in a completely different space. Rapido – the Bangalore-based startup that quietly muscled its way into India’s ride-hailing market  – is all set to launch its own a food delivery platform called 'Ownly'.

Sure, Rapido’s mission of zero commission, equal pricing in offline and online, and meals as low as ₹150 looks compelling,
but the real question is: how will Rapido make money?

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