205. The Power of Proof With Russ Stephens

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 205 YOU WILL DISCOVER

• What “proof” really means for builders
• How to match proof to each stage of the sales funnel
• Simple ways to generate reviews and case studies
• How to pre-empt objections with targeted evidence
• Why third-party awards and media are the highest level of proof
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:58 What “proof” really means for builders
• 5:20 Why proof matters more in an AI-saturated world
• 12:10 The hierarchy of proof across the sales funnel
• 18:30 Strategies to generate reviews and testimonials
• 24:40 How awards and third-party recognition build trust
• 31:50 APB’s industry report opportunity for builders

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders