Episode 72 - Branding, Marketing and Vegas Meetup

2017-04-27

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The three amigos unite again on Episode 72. Yes, Kris McKenzie joins us to help celebrate John’s birthday and talk about the meetup in Las Vegas and all the great beer we consumed. We also discuss the process of branding and marketing a new brewery in our new brewery startup segment. We encourage you to prepare for our listener tasting notes segment in this episode by picking up a bottle of the Sierra Nevada Bigfoot Barleywine and tasting along with us.If you would like to contact the show you can reach the hosts through email at tapthecraft@gmail.com, or follow u...

If you would like to contact the show you can reach the hosts through email at tapthecraft@gmail.com, or follow us on twitter @tapthecraft, interact with us on Facebook at facebook.com/tapthecraft or leave comments on the show post on tapthecraft.com.

You can follow Denny on Twitter, Instagram and Untappd @lucescrew. You can follow John on Twitter @primebrewing and on Untappd @primeWA and you can follow Trek Brewing on Facebook, Twitter and Instagram @trekbrewing or visit the website trekbeer.com. You can follow Kris on Twitter @kris_mckenzie82 or Untappd at @mck1345 and on our Facebook page.

BEERS MENTIONED ON THE SHOW:

Count Von Cosel’s Imperial Stout from Zephyrhills Brewing CompanySockeye Old Devils Tooth BarleywineTwo Kilts Brewing Scottish Ale

Angry Chair Brewing Bourbon Barrel Dave’s Barleywine

Angry Chair Brewing When In Doubt Sour Ale

Funky Buddha Maple Bacon Coffee Porter

Funky Buddha Last Snow Coconut and Coffee Porter

Orange Belt Brewing Whalez 2.0 (Chardonnay Barrel) Sour Ale with Brett

Cigar City Hunahpu’s Imperial Stout (2017)

Big Dog’s Brewing Silver & Black IPA

Big Dog’s Brewing Las Vegas Craft Lager

Fifty-Fifty Brewing Red Rye IPA

Weyerbacher - Riserva - Wild Ale w/ rasp