How Earning Trust and Attention in One Area Can Cross Pollinate into Other Areas of Biz

Lot of value in this episode. The fact that some people choose to do business with others with common interests is fascinating to me.

It doesn't matter if you're talking about specific things your target audience is looking for, or simply covering subject matter that you're passionate about. Either way, people with shared interests often do business together.

If you're a Boston Red Sox fan...talk about it...and other Red Sox fans will gravitate to you.