Ep. 3: Casey Lewis of After School

Casey has been writing the youth consumer trends newsletter After School for three years, the culmination of nearly two decades writing and editing content about and for teens in her own online publications and in Teen Vogue and New York Magazine.

On the occasion of Casey leaving her day job to work full time on a newsletter — for the second time in her career — we spoke about:

• 💵 Building and selling her first newsletter business (2016–2019)
• 📭 Writing her newsletter to 0 subscribers for the first month
• ✌️ Leaving a full-time job to commit to her newsletter business (again)
• 📈 Her premium subscriber model with a 5% conversion rate
• 👩‍🎨 Monetizing a curation-style newsletter

Read our feature on Casey and subscribe to our newsletter for more behind-the-scenes stories from the creator economy.