ABM performance evaluation & analytics -- Randi Barshack // RollWorks

In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation. Show Notes

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• Randi Barshack: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter