Community vs. Followers with Brooke Summer Adams

2025-04-15

Big followings don’t guarantee sales. Connection does. Because it’s not about how many people see your content—it’s about how many feel something from it. Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to repeat client. If your audience isn’t converting like you expected, this might be the shift you’ve been missing.

Big followings don’t guarantee sales. Connection does.

Because it’s not about how many people see your content—it’s about how many feel something from it.

Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to repeat client.

If your audience isn’t converting like you expected, this might be the shift you’ve been missing.

In this episode of the podcast, we talk about:

The difference between followers and community
What small, connected audiences do better than big ones
How strong communities drive sustainable sales
Why some communities fizzle—and how to revive them
Building community without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Brooke Summer Adams is a Mindset Coach and Business Mentor for new and aspiring coaches. With a 1st Class Honours Degree in Psychology, international accreditations in Transformational Coaching and NLP, and recognition as a Yahoo Finance Top 10 Female Life Coach, she has built a multiple six-figure coaching business from the ground up.

Starting with nothing but a dream (and a laptop that barely functioned), Brooke went from a council estate in England to total financial, location, and time freedom. She knows firsthand the fears, doubts, and challenges new coaches face—because she’s been there. Now, she’s on a mission to help others break through fear, build their coaching businesses, and create the freedom-based life they desire. If you know you were meant to be a coach and are ready to go all in, Brooke is here to show you how.

Website: https://brookesummeradams.com/
Facebook: https://www.facebook.com/CoachesCoach
Instagram: https://www.instagram.com/brookesummeradams/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/353

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