082 From blog to book with Mark Masters, founder of The ID Group

Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'.

In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving 'digital breadcrumbs', and how interviewing high profile experts in the global content marketing space raised not only his profile but also influence in the industry.