Intercom’s Geoffrey Keating on How to Grow a Blog to 150,000 Readers/Mo

In today’s episode, we’re talking to Geoffrey Keating, a very highly-regarded B2B content marketer who’s led the charge on content marketing at Intercom for nearly 4 years now, where he’s had his hand in everything from content creation to editing, producing eBooks, putting together podcasts, white papers, email marketing campaigns and more.