219: From Wearing All The Hats to Staying In Her Zone of Genius: Morgan Weber’s Journey to Building Teams that Thrive

2026-01-18

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Why does hiring feel impossibly broken right now? And why are some pet businesses thriving with amazing teams while others can't keep anyone for more than a few months? Meet Pet Boss client Morgan Weber - a recovering Chief Everything Officer who runs both a 13-year pet sitting company AND a growing pet supply store. She went from burned out and constantly hiring to building teams that actually stay - with a thriving culture where people want to work. In this episode, she shares exactly how she...

Why does hiring feel impossibly broken right now? And why are some pet businesses thriving with amazing teams while others can't keep anyone for more than a few months?

Meet Pet Boss client Morgan Weber - a recovering Chief Everything Officer who runs both a 13-year pet sitting company AND a growing pet supply store.

She went from burned out and constantly hiring to building teams that actually stay - with a thriving culture where people want to work.

In this episode, she shares exactly how she made that turnaround and helps you navigate the shrinking workforce, culture over compensation, and what smart businesses are doing differently.

She shares:

⭐️ Her "recovering Chief Everything Officer" mindset shift

⭐️ How to identify what you're good at vs. what your business needs

⭐️ How to hire for personality traits that match your business reality

Plus the truth you need to hear: Hard work doesn't equal success. If it did, we'd all be bajillionaires. You don't need to work harder - you need to work differently and shift where your effort is happening.

ABOUT MORGAN WEBER Owner of Lucky Pup Adventures & Woofs and Waves Pet Supplies

Morgan Weber is a serial entrepreneur, business coach, and recovering Chief Everything Officer. She helps business owners step out of the weeds to think, plan, and lead like a CEO, building businesses that thrive while supporting their own full and happy life.

With over 13 years running Lucky Pup Adventures (a pet sitting company) and now also scaling Woofs and Waves Pet Supplies (a 10-year-old pet supply store in Sioux Falls, South Dakota), Morgan loves to blend real-world experience and actionable frameworks to help pet business owners define success on their own terms.

She also runs Memory Flame Candle Company (a passion project honoring pet loss) and coaches pet business owners through the challenges of hiring, leadership, and building businesses they actually enjoy.

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