#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape.

Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and AI tools to deliver breakthrough campaigns in record time.

🔑 Topics Covered:

• The Beer Run Sprint model: 5-day campaign breakthroughs explained
• Real case studies from Walmart to startup brands
• AI tools and automation in agency operations
• Why curiosity and agility beat long-form planning cycles
• Building brand systems that scale with speed
• From corporate social media to agency founder journey
• The future of productized agency services

⏰ Key Timestamps:

• 3:41 – Leading Social at Walmart
• 10:03 – Viral Moment: Walmart Yodel Boy
• 13:14 – Beer Run Sprint Model Explained
• 16:44 – Dinner Deserves Dinner Case Study
• 24:01 – AI & Automation in Agency Ops
• 30:00 – Productizing Agency Services
• 36:53 – Curiosity & Creativity in 2025

🔗 Connect with Dana:

• Beers With Friends

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🎥 Full episode with timestamps available on YouTube and all major podcast platforms.

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai