The Hidden Opportunity in Brand Communities ($10M/year Playbook)

2025-08-13

Download

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50.This episode is packed with hard-won insights for ecommerce founders ready to scale, including:• How to build a thr...

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50.

This episode is packed with hard-won insights for ecommerce founders ready to scale, including:

• How to build a thriving community that loves your product

• The power of listening to your customer and letting them guide product development

• Why burning the boats and going all-in is essential for success

• How to pivot from male bodybuilding market to 95% female customer base

• The real story behind surviving COVID oversells and warehouse disasters

• Building authentic partnerships with influencers like Adrian Portelli

If you're ready to learn what it takes to build a brand with heart and scale it globally, this episode reveals the blueprint.

Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Vic Gigliotti (Guest):

Instagram: https://www.instagram.com/vic_mscr/

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #musclerepublic #fitnessapparel #community #brandbuilding

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Comments (3)