GTM 9: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

There is a lot of hope for artificial intelligence (AI), but also a lot of unknowns about where it will go in the future. But one thing is for sure: AI will have a big effect on how well businesses can compete and stay in business in the future. This is why it is so important to understand how to get AI to work for you.

That's why we're so excited to welcome May Habib, a person who is actively engaged in and knowledgeable about the AI space, the difference it makes, and the influence it will have, on the show today.

May started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. She then worked at a sovereign wealth fund and started her entrepreneurial journey in software localization. 

May started Writer in 2020. Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company's communications are consistent and representative of the brand. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L'Oreal, Accenture, and many more.

 

What you’ll learn

• (01:40) – May’s introduction
• (04:15) – May’s learnings from Lehman Brothers and the economic crisis of 2008/2009
• (08:40) – What you need to consider when accessing capital in 2023
• (12:57) – How much attention should you be paying to AI and its impact?
• (21:17) – What is going to happen to AI in 2023
• (23:55) – Writer’s product-led growth motion and stories
• (30:24) – The importance of consultative sales and how it impacts everything else in the business
• (37:08) – How to recruit A-players in the macro-environment
• (43:52) – Summary of May’s career learnings

 

Quotes

“Don't miss the opportunity to take advantage of the chaos to make your business more efficient and more resilient.”

“If you don't get on top of this (AI) and your competitors do, whatever industry you're in, you are going to get smoked.”

“Landing and marketing give us a better shot at being able to serve the entire user journey.”

“The way that it (product-led growth) impacts everything else you do, you want to be really intentional about who it's for, who should be self-serving, and who should be sales assist. And it's both product led because without the product and people, your prospects being in the product, you literally have no conversation and you have no credit card. So it's table stakes.”

“If you are an experienced early-stage operator and you are looking for that homerun financially, you're only going to get it at the early stage, where you got fairly high confidence that the company is going to get to a significan