Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA

Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀

In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.

🔍You'll learn how to:

• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.

• Compare total purchase rate vs conversion rate to diagnose traffic or listing issues.

• Track ASIN purchase rate and prove how ad spend lifts market share—even across multiple child ASINs.

• Pinpoint seasonal spikes (Prime Day, BFCM, pre-Christmas) and build smarter PPC budgets.

• Filter and aggregate data any way you want—brand-wide or product-specific—to craft reports clients love

⚡Special Offer: Sign up for AdLabs this May, and we'll back-fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year-over-year trends on day one.

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👋Closing Remarks:

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Stay tuned for the next episode, next week, same place, same time!