Episode 162: TMBA 162 (LBP139) – “P” is for Product

Entrepreneurial integrity and the true drive of a hustler shine through in this week’s episode of the Lifestyle Business Podcast. With a dose of that familiar Dan and Ian banter and a sprinkle of delightful puns, they break it down in a longer than usual episode to bring you the valuable marketing mojo you’re looking for. They pick apart the rip, pivot and jam formula to make sure you’re honing in on the proper pivot and jam methods while telling you why many people get a little off track at this point. You’ll also get Dan and Ian’s riverside hut metaphor to guide you in your quest of setting up shop and getting your first customers.