Demand Generation Strategies and AI Integration with DocuSign

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate.

Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines.

You’ll hear his candid perspective on the role of AI in event planning, not as a replacement for human expertise, but as a supportive teammate that frees professionals to focus on connection and creativity. Plus, Ghazwan unpacks how incentives, sales enablement, and structured networking can spark meaningful engagement that lasts long after the event ends.

Listeners will walk away with fresh insights and practical takeaways for building events that not only boost attendance but also inspire loyalty and lasting relationships.

What you’ll learn

• How to build emotional connections that drive attendance and long-term loyalty

• Ways to leverage interactivity from live demos to structured networking to meet rising attendee expectations

• Where AI fits in event planning, and why human empathy and expertise remain essential

• Proven strategies for sales enablement and incentives that maximize engagement across the attendee journey
  

For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/demand-generation-ai-docusign