Putting Emphasis on User Outcomes with Marisa Morby

Marisa Morby is a professional product manager. A common question she gets is "what's the difference between a product manager and a project manager?" There's a lot of overlap, but the difference is a product manager has to understand what needs to get done and why and be able to communicate that, and the project manager makes sure that everything stays on the rails and results in a cohesive product.

Many teams put significant of focus on user outcomes. A user outcome is the ultimate goal of the user. It's what they need to happen. If we don't know what the user needs to happen, we'll end up focusing on the wrong thing.

To figure out what a user wants user research needs to get conducted. No, you don't have to break out the lab coat. Research doesn't have to be so rigid. Just have conversations with your users and try to gain an understanding of their wants, needs, and frustrations. Make sure that you don't make assumptions about your user's needs. Ask questions that might seem painfully obvious to you

Marisa also talks about working with all-remote team. We live in an amazing day and age that allows us to do our work wherever we want, but there are challenges we have to overcome for everyone to still be productive. We have lizard brains that make it challenging to build trust with people whose faces we never see. Regular video meetings that give some space for non-work conversations are essential in building that trust with people. Meeting people in person also has a substantial positive impact on communication; it gives you a lot of context with people's mannerisms!

Transcript

"Putting Emphasis on User Outcomes with Marisa Morby" Transcript

ResourcesJust Enough ResearchMarisa MorbyTwitterWebsiteJoel HooksTwitterWebsite