Creating change in your organization can feel like a daunting task. Where should you start? How do you stay on track?
In this podcast episode, Richard and Jeff interview a special guest, Ruth Ann Dailey, the Senior Vice President of Philanthropy at the American Cancer Society. Ruth Ann played a critical role in championing change in how ACS approached major gifts. And the result? They were able to double their major and mid-level revenue in just three years. Join us for an inspiring conversation about how ACS did this and...
Creating change in your organization can feel like a daunting task. Where should you start? How do you stay on track?
In this podcast episode, Richard and Jeff interview a special guest, Ruth Ann Dailey, the Senior Vice President of Philanthropy at the American Cancer Society. Ruth Ann played a critical role in championing change in how ACS approached major gifts. And the result? They were able to double their major and mid-level revenue in just three years. Join us for an inspiring conversation about how ACS did this and how you can advocate for and influence change in your organization.
If you want to champion a change in your organization’s fundraising strategy, the first step we recommend is to get started with our free donor file assessment. There is no obligation to work with us when you do this assessment, but it will give you actionable information about the health of your donor file, problem areas, and your potential revenue over the next 5 years. Get started on the Free Donor Assessment here.
Show Highlights: In this episode, you’ll learn about…
- The problems ACS identified that made them realize they needed to change, and how they found the right approach
- The process for developing leadership buy-in, as well as advice for someone at an organization where leadership is not supportive of major gifts or changing strategy
- How ACS shifted their fundraising culture to create a disciplined approach to mid and major gift fundraising to build meaningful donor relationships
- How any size non-profit can learn from ACS and achieve a greater impact for their organization
- Ruth Ann’s advice to other leaders who are looking to champion change within their organization
Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, planned giving, developing compelling donor offers, and strategic leadership and organizational development. You can learn more about we can partner with you at www.VeritusGroup.com.
Additional Resources:
- Webinar Recording: How ACS Doubled Their Major and Mid-Level Revenue
- Leadership Is About Influencing Culture
- Use Major Gifts to Bring Your Organization Together
- What Can You Change?
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