Ep 223 - Why you’re not coaching who you want

Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward.

This week's topics:

1. The number one athlete right now 7:40

2. What does your brand trigger? 21:08

3. Get your message to the right people 33:37

4. What marketing actually means 46:37

5. The actionable steps you should take 55:34

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