Finding your voice: Messaging, content and visibility with Rachel Barber

What a treat! In today’s episode, I had the pleasure of speaking with Rachel Barber, a content marketing mentor and copywriter who helps coaches and impact-driven professionals amplify their voices on LinkedIn.

Rachel’s journey into content marketing began unexpectedly after being made redundant from her corporate role. Instead of seeing it as a setback, she embraced her entrepreneurial spirit and launched her business, Creating Stories. Now, she empowers coaches to show up authentically, build visibility, and attract the right clients through storytelling and strategic content creation. In this episode, we cover:

✅ How to overcome the fear of showing up online
✅ The importance of authenticity in content marketing
✅ Strategies for crafting engaging and consistent content
✅ The role of AI in content creation—when to use it and when to rely on your own voice
✅ Messaging tips for speaking to both corporate and individual clients

Whether you're just starting out or looking to refine your LinkedIn strategy, this episode is packed with actionable tips and fresh perspectives to help you elevate your executive coaching business.

Connect with Rachel:

🔗 Instagram: Creating Stories
🔗 LinkedIn: Rachel Barber
🔗Rachel’s mentoring program: Find Your Voice

Want More?

🚀 Book a call with me here to see how I can support your coaching business.
🔗 Learn more about the The Corporate to Coach Accelerator
🔗 Connect with me on LinkedIn!