Why Are Norwegians SO Successful?! Anders Indset’s Viking Code

Today, I’m joined by Anders Indset, best-selling author, deep-tech investor, and widely known as The Business Philosopher. Anders’ latest book, The Viking Code: The Art and Science of Norwegian Success, unpacks the surprising factors behind Norway’s exceptional performance—not just in sports but across all areas of life.

In this episode, Anders reveals the "codes" behind Norway’s success and how they can be applied to your own life and work. From harmonizing individual ambition with collective success to building a high-performance culture that benefits everyone involved, Anders shares a step-by-step approach to achieving extraordinary results while uplifting those around you.

Whether you’re looking to elevate your personal performance, prepare for the future, or create a culture of success, this conversation is packed with actionable insights you don’t want to miss.

Timestamps:

• 0:00 Anders Inset
• 3:15 What is the Law of Jante?
• 8:27 Why Norway Dominates in Sports
• 12:57 Teach Kids How to Think, Not What to Think
• 19:53 How to Raise Confident Kids
• 30:50 Nature vs Nurture
• 37:10 Defining Personal Success 
• 41:11 Reprogramming Yourself
• 45:14 “Codes” to Apply in Your Life
• 48:00 Lightning Round

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