6: Neil Bage | Bringing Behavior to Life in Financial Planning

Neil Bage is highly renowned in the fields of financial services and behavioral science for his ability to bridge scientific theory with real-world understanding, particularly when it comes to human behavior in light of financial health and well-being.

He’s the co-founder of Be-IQ, a multi-award-winning behavioral insights company that focuses on providing research and tools on behavioral finance for financial advisors and planners around the world.

As he puts it, his mission is to bring “behavior to life” for financial advisors.

We discuss:

• The “achilles heel” of our industry (Hint: it’s not a lack of technical knowledge)
• Why the future of financial planning will have the human as the centerpiece
• The importance of getting clients or prospects into a calm, peaceful state prior to a meeting and specific ways to do it
• The story of an advisor who used the tools from Be-IQ to finally breakthrough to a client after 15 years
• The “Empathy Gap” – What it is and why you should be aware of it in every meeting
• What Neil calls the “transformational benefits” for advisors who bring behavior to life

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Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X: @jbrendanfrazier

Connect with Guest: 

• Be-IQ
• X: @neilbage
• LinkedIn: Neil Bage

About our Guest: 

Neil is the Co-Founder of Shaping Wealth, a learning technology platform transforming the human experience of money. He has served as a Chief Behavioural Officer in the UK and was the CEO and Founder of a multi-award-winning behavioral insights business.

Neil has spent almost two decades researching human behavior as it relates to money, working closely with 6 Behavioural Science Professors across 4 Russell Group Universities. Over that time he has engaged with over 20,000 real people exploring multiple aspects of their behavior and relationship with money.