Inside the American Weather Enterprise Association

Guests: Doug Hilderbrand & Jennifer Sprague-Hilderbrand

When you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.

Chapters

1. 00:00 Introduction to the Weather Community
2. 03:04 Personal Journeys into Meteorology
3. 06:03 The American Weather Enterprise Association Explained
4. 07:56 The Importance of Economic Valuation in Weather
5. 13:16 Break 1
6. 13:45 Building a Strong Foundation for the Future
7. 20:00 Advocacy and Engagement with Policymakers
8. 25:50 The Personal Dynamics of Building an Organization
9. 26:30 Break 2
10. 32:02 Conclusion and Future Directions

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