046: How to Create Your First Information Product in 30 Days | Releasing the Product [Podcast]

This is part 4 of the series called How to Create Your First Information Product in 30 Days where I promised to let you look over my shoulder as I create a product. Here is the final part, releasing and marketing the product. This is where the money starts to flow. Photo courtesy of Flickr/Creative Commons/Patrick Hoesly [/featured-image]I will do this post in two parts. First is the transaction and product delivery. Second is some basic marketing to get noticed. Let’s get started!The previous posts can be found here:Intro of the topic - How to Create Your First Information Product in 30 DaysPart 1 - How to Create Your First Information Product in 30 Days  | Finding Information Product IdeasPart 2 - How to Create Your First Information Product in 30 Days  | Writing the Sales CopyPart 3 - How to Create Your First Information Product in 30 Days  | Creating the ProductClick to Listen*NOTE: If you are reading this in email, you will need to go to Itunes or my blog to get access to this show.Topic of the Week: How to Create Your First Information Product in 30 Days  | Releasing the ProductNow you have a product, or at least the early stages of the product. We now release. But the release and getting paid is a bit dependent on what you have done.The key is MOMENTUM! "Momentum is killed by procrastination though overthinking"]Shortcut to Release the ProductHere is the shortest path to get product on the market. Take your ebook or audio with included PDF files and upload to Gumroad. Create a simple image or hire a graphic designer to do it for you. Next, skip down to the end of this post to the section called “Marketing Your Information Product” and get started marketing. That is the shortest path.But, for those who want to know more, below I will give you more options of how to package and deliver your products.Depends on the Type of ProductEbook - This is perhaps the easiest to deliver, and as I have said before, the slowest to develop. Your end result should be a PDF file.Audio (with or without PDF) - Often products are released as MP3 with a PDF of related material - perhaps powerpoint slide deck. This is a good option for most people because it is fast and delivers a product that can be consumed on the road, while working out, or while sitting at the computer.Video - A video might be a screencast (powerpoint with you talking over it) or an actual video of you delivering a talk or doing a demonstration. Because of file size, these are a bit more complex. Some people have you download the video file. Others host it on YouTube or Vimeo. While technically you are not supposed to have a product on Youtube, but many do. They upload the file to their channel, mark it as unlisted, which only allows people with the link to see the video. Not a bad option to get started. The link can be shared with others without paying for it, but to get started this option is very attractive.Vimeo will cost you $199 for storage for the year, but has many advantages for keeping your videos private and is overall much more professional. I personally use this option for some of the products and services I have.Physical - This kind of product will be shipped. It might be a DVD, a CD, a book, a 3 ring binder with notes, or another other product that has to be delivered. Remember, do not get caught up in how the product looks. A 3-ring binder released quickly is better than waiting for hardba

Dale Callahan, Ph.D.
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