Using Personal Branding to Expand Your LinkedIn Network With Nick Bennett of Logz.io

The past seven months have been a whirlwind for Nick Bennett. In March, he began building his personal brand on LinkedIn by commenting on others’ posts and sharing his own content. Within six months, he grew his network to 10,000 followers. 

What got Nick started on crafting his personal brand in the first place? A simple LinkedIn challenge from a former colleague.

“I was really the only one that kind of stuck with it,” Nick says. Along the way, he learned that consistency was critical: “If you're going to do it, you have to do it consistently. You have to invest time into it if you want it to be successful.” 

On this episode of Tech Qualified, Nick, the Director of Field Marketing in North America at Logz.io, shares about his experience in all things personal branding. 

For Nick, the most significant thing to come out of this initiative is the community of like-minded people he now feels connected to. 

“I just want more people to join my community, to engage in the content that I put out there. … Going forward, my only goal is to continue to put out content that adds value and to grow the number of people that follow this journey,” he says.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.