Advertising on the Amazon Marketplace with Liran Hirschkorn, Founder of Incrementum Digital

Liran Hirschkorn has been marketing online for 12 years. After growing and selling an internet life insurance agency in 2014, Liran decided to get involved in e-commerce and started selling on Amazon. He went on to start three e-commerce brands that have since sold millions of dollars on Amazon.

Today, Liran is followed far and wide as a thought leader and speaker on marketing and selling on Amazon. He's also the founder of Incrementum Digital, which helps Amazon sellers manage their advertising on the platform. When he's not strategizing, he relaxes at his home in Long Island, New York with his wife and daughter.

In this episode…

The Amazon marketplace is becoming more competitive every day, especially with the rapid growth of e-commerce purchases due to the current health crisis. More brands are joining the online marketplace and they all want the same: to rank higher than their competitors, drive traffic, and make sales. To achieve this, Pay Per Click advertising has gained increased momentum on Amazon as more brands are willing to spend money on ads; even when they are making few sales and losing money.

In this episode, Rich Goldstein is joined by Liran Hirschkorn to talk about advertising on the Amazon marketplace. They also talk about the value of networking events and building relationships, how to deal with challenges and obstacles in entrepreneurship, and how differentiation and intellectual property has helped Liran's businesses.