How GenAI is transforming pharma marketing & healthcare communications

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you.

I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London.

This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now.

They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients.

You can connect with Kate and Jonathan via LinkedIn:
https://www.linkedin.com/in/kateeversole/
https://www.linkedin.com/in/jongwillim/

There were several resources and links mentioned in our recording:

The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe
PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf

Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar
Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends
Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire
Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/

& their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends
Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/
Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/
Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf
AI driven Video - Cires 21: https://www.cires21.com/
Text to speech leader - Eleven labs: https://elevenlabs.io/
Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/
Tool to reduce meetings - Loom: https://www.loom.com/