Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484

Are you looking for national media attention to fuel your book sales?

Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts.

In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media teams want on-air.

If you’re ready to turn interviews into visibility, credibility, and sales, this is your blueprint.

What You’ll Learn:

• How local media leads to national exposure
• The pitching mistake most authors make
• What producers actually want in a guest
• Why your book bio won’t work—and what to say instead
• How to showcase your expertise without “selling”

This conversation is packed with insights to help you stand out and make your next interview matter. Don’t miss it.

Here's how to connect with Mary:

Website 

LinkedIn

Download Mary's free gift for listeners: "Free Customizable Podcast One-Sheet Templates"

*************************************************************************
Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.