Top performers are proud to call themselves sellers

What is the first trait that I can identify about top performers that separates them from everybody else? 

They're proud to call themselves salespeople. 

People think that “sales” is a four letter word. We've had these things ingrained in us, these ideas pounded into our heads, that selling’s bad. 

When you boil it down, selling is nothing more than helping people solve problems in a way that only you can. It's helping them come to new realizations, resolve a lot of issues, and reach new heights.

Redefine what selling is. Make it something bigger, something that we all do intuitively (because it's really just how we interact with people). Now you have a new lens through which to view those interactions. That's how I like to do it. 

Top performers make sure they put their prospects’ and their customers’ best interests ahead of their own.

It’s evident in their personal brands, too. Their reputation is such that people see them as someone worth talking to, because they always have something worth talking about.

Now think about how often the desire to not be something gets in your way. People can be so focused on not being salesy that they forget they need to sell things. Have you ever held yourself back this way?

You probably don’t want to execute like the greasy-haired used car salesman you picture in your head, but you still need to get the job done. You can sell very effectively in complete integrity with who you want to be.

So when you think about what it means to be in sales, are you proud of yourself? Do you fit that mold?

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