Free milk and a cash cow

How to leverage free without devaluing yourself, your business or the industry you love.

One of the most challenging things to do in any wellness business is to price your service. How much is our time worth? What about the space we’re using? How much does that cost? Some of these things can feel so arbitrary and then we’re left with what the going rate is.

How much are other studios charging for similar services? What does the local big box gym charge for their unlimited membership or individual classes? And then there’s all the free stuff that’s available online, on youtube, facebook, instagram and your local car dealership or health fair. How can you compete? 

Last week Rebecca Sebastian and I discussed this quite a bit. So if you missed last weeks episode be sure to go back and take a listen. Rebecca is such an inspirational mentor in the industry and really said some amazing things.Today I’d like to take a deep dive into leveraging free and how to do it in ways that respect the value of what you do and protect and support the industry. And how to leverage “free” without slipping into the mudslide of exploitation.

The Well Networkshop + Retreat

It’s time to stop working out and start working IN. You found the Work IN podcast for fit-preneurs and their health conscious clients. This podcast is for resilient wellness professionals who want to expand their professional credibility, shake off stress and thrive in a burnout-proof career with conversations on the fitness industry, movement, nutrition, sleep, mindset, nervous system health, yoga, business and so much more.

I’m your host Ericka Thomas. I'm a resilience coach and fit-preneur offering an authentic, actionable realistic approach to personal and professional balance for coaches in any format.

The Work IN is brought to you by savage grace coaching, bringing resilience through movement, action and accountability. Private sessions, small groups and corporate presentations are open now. Visit savagegracecoaching.com to schedule a call and get all the details.

Website & free guide
Follow me on Instagram
Follow me on Facebook
Follow me on Linked IN