The Truth About Losing Email Subscribers (and Fatherhood) | Bathroom Break #72 🚽

2025-09-08

New baby, new perspective, and yes, even unsubscribes can teach you something. In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that’ll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What’s unsubscribe season and how can we prepare for it? They break it down. And, Daniel also gets candid about his newsletter hitting 150,000+ subsc...

New baby, new perspective, and yes, even unsubscribes can teach you something.

In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that’ll make any marketer stop panicking and start paying attention.

Why do consumers ghost after the welcome offer? What’s unsubscribe season and how can we prepare for it? They break it down.

And, Daniel also gets candid about his newsletter hitting 150,000+ subscribers and the hilarious side effect of readers accusing him of using AI just because of emojis and dashes. He sets the record straight why it’s totally fine if people unsubscribe. It means the right audience sticks around longer.

If you're a Marketer looking to stop panicking when people leave your list, this is the episode for you. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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