Julissa Prado, the Million-Dollar Curl Whisperer

She had us at hello. Then we got to know her and walked away inspired. Founder Julissa Prado mixed her grandma’s herbal medicine legacy, a lot of sweat from relatives, $50K in life savings, and her uncompromising drive to grow Rizos Curls, a hair care line that reached $1 million in sales before it debuted at Target. But wait for it: before all that she earned an MBA, managed major brands for Nestlé, and became a licensed commercial truck driver.

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