How NIL Is Reshaping The Business Of College Sports

Name Image and Likeness rules have changed the game in college athletics. With more money needed to attract and retain the country's top talent, private equity and other firms are looking to bridge the financial gap and capitalize on the evolving landscape.

At the 2024 Minneapolis Smart Business Dealmakers Conference, panelists Blake Baratz of IFA, Katie Harms of Space Options, Cale Johnston of Roy Inc. and Gabriel Szerda of AB CarVal discuss the business future of college sports with moderator Steve Kozachok of Taft, offering insights into the trends and complexities driving this dynamic market.