140. How Lessons Learned From Previous Star Wars HasLab Projects Led To The Ghost’s Success!

Hasbro could not afford to deliver a third HasLab failure. For this year’s Star Wars project, the toy company premiered the Vintage Collection Ghost in July, kicking off a six-week campaign for fans to back the beloved Rebels ship and to bring home the members of the Spectre squadron. But did Hasbro learn from its mistakes? Would the company prove to its fanbase that it understood what Star Wars collectors desired? Would Hasbro shape a campaign worthy of the HasLab name, one that would connect with Star Wars fans? Join host David Quinn for a look at the importance of the relationship between a toy company and its consumers, and how the lessons learned from previous projects would lead to the success of the HasLab Ghost. To Listen to the Episode on the Prototype Archives Site: https://www.prototypearchives.com/podcast Links to the Episode on Various Podcast Platforms: APPLE PODCASTS: https://podcasts.apple.com/us/podcast/star-wars-prototypes-and-production/id1448205460 SPOTIFY: https://open.spotify.com/show/744L0XQhmpXn2AZeaxUhOZ GOOGLE PODCASTS: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjU2NTA4ODM3Ni9zb3VuZHMucnNz CASTBOX: https://castbox.fm/channel/Star-Wars%3A-Prototypes-and-Production-id1904296?utm_source=website&utm_medium=dlink&utm_campaign=web_share&utm_content=Star%20Wars%3A%20Prototypes%20and%20Production-CastBox_FM STITCHER: https://www.stitcher.com/show/1054209 PANDORA: https://www.pandora.com/podcast/star-wars-prototypes-and-production/PC:1001054209 PODBEAN: https://www.podbean.com/podcast-detail/u4ywr-80960/Star-Wars-Prototypes-and-Production-Podcast AMAZON MUSIC: https://music.amazon.com/podcasts/c98fb265-c233-43d9-ae3b-1102bfb03e45/star-wars-prototypes-and-production PLAYERFM: https://player.fm/series/2473540 SOUNDCLOUD: https://soundcloud.com/david-quinn-908355451/tracks PODVINE: https://podvine.com/podcast/star-wars-prototypes-and-production iHEART: https://www.iheart.com/podcast/256-star-wars-prototypes-and-p-31050806/ https://podcasts.apple.com/us/podcast/star-wars-prototypes-and-production/id1448205460