How AI Is Redefining Content Strategy

Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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