Jaguar Goes WOKE

Jaguar is getting scorched for a new woke ad that doesn’t even feature a vehicle!

I’m Tomi Lahren, more next.

Car commercials are often nonsensical. Many are corny and cliche and few entice customers to actually purchase the thing being advertised. 

But this latest Jaguar commercial really takes that marketing strategy to new and bizarre heights.

Jaguar’s marketing team clearly learned NOTHING from Bud Light. 

The car company released an ad featuring androgynous individuals in abstract outfits, hair and makeup and weirdly but Jaguar clearly but purposefully chose to exclude an important piece of ad, THE CAR!

I mean, shoot, even Bud Light was smart enough to at least have a Bud Light can in the advertisement with Dylan Mulvaney.

Despite the backlash and ribbing Jaguar is getting for this bizarre,  woke, and car-less CAR ad, the company is offering no apology or retraction.

Whoever is in charge of their marketing department apparently believes that all press is good press!

Jaguar doesn’t seem to be worried about the phenomena of “GO WOKE, GO BROKE!"

I’m Tomi Lahren and you watch my show "Tomi Lahren is Fearless" at Outkick.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices