308: Courageous Communication Workshop: 7 Steps to Attracting Your Dream Donors — Maryanne Dersch (Part 4)

This podcast episode is the final show in the series! Maryanne Dersch has shared valuable resources over the last few weeks on how nonprofits like you can start attracting loyal donors! Listen to part one, two, and three before hearing this one! Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started!

 

Key Takeaways:

[1:25] Who is Maryanne?

[2:00] Maryanne gives a brief summary of steps  five and six that they covered in part three. 

[3:45] Step 7: Sharing your story. 

[5:20] Your website is the foundation for communication.

[8:25] What is a story bank?

[10:25] Don’t put PDFs on your website! It’s not search-engine friendly.

[11:40] How can we share our content on other websites?

[16:00] Likes and shares are nice, but your true friends are on your email list.

[21:55] What content should you include in an email? 

[29:35] Print is back! When should you use it? 

[37:25] Let’s put everything we learned together and attract those donors of our dreams! 

[37:45] Bonus step: Creating a culture that supports an attraction-based brand. 

[48:45] Feeling stuck in your plan? Maryanne shares how you can get unstuck.

[52:50] Maryanne does a quick recap of all the steps that were covered in this workshop series! 

 

Mentioned in This Episode:

Giving Back Podcast

Maryanne Dersch

FindDonorDollars.com

Courageous Communication, by Maryanne Dersch