Julian Hodges (Sneeyeg) on CPQ, ServiceNow, and Scaling Smart with Governance

Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CPQ success. Discover why strong governance and effective modeling are crucial, and how focusing on business outcomes drives project success. Julian also discusses AI/ML in CPQ for cross-sell and up-sell, the challenges of customization versus configuration, and why large enterprises trust Sneeyeg for CPQ leadership. Tune in for essential CPQ guidance!

He also dives into:

• Sneeyeg’s 100% focus on ServiceNow and partnerships with ISVs like Logik.ai and Aria Systems
• The challenges of customization vs. configuration in modern CPQ implementations
• How AI/ML is transforming CPQ—especially in cross-sell, up-sell, and retention strategies
• Why large enterprises in telco, tech, and utilities look to Sneeyeg for CPQ leadership
• What makes productization a smart move for services firms—and what Sneeyeg is planning next

This episode is packed with real-world advice for CPQ professionals, ServiceNow customers, and anyone interested in scaling smarter with AI, governance, and business-led configuration.

🔗 Connect with Julian Hodges: https://www.linkedin.com/in/julian-hodges-1ab930/ 🌐 Learn more about Sneeyeg: https://sneeyeg.com