How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022

It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly.

The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice.

We’ll see you in The PPC Den!

Highlights

• 0:00 Storytime: Client wishes to reduce ACOS
• 1:45 How to Reduce ACOS - theory
• 2:52 How to Reduce ACOS - action steps
• 13:35 Conclusion: Success, happy ending
• 14:23 Story summary

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Resources & Links

• Playlist of every video we’ve created about ACOS
• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
• Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
• Common Mistakes with Amazon Product Listings & How to Avoid Them
• How Keyword Dumping Ruins Your Amazon PPC Campaigns
  • 6 Layers of Campaign Structure Complexity
  • Classic Amazon PPC Strategy Advice: Campaign Naming Systems
• Why & How to Use New Bulk Sheet Features in Amazon Ads
• 3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It
• How to Quickly Lower ACOS Using Bulk Operations
• Ad Badger’s Amazon PPC Coaching Program
• Bid Optimization Bullseye Webinar
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno