End-to-end sales plays that drive real revenue growth, with Nicholas Hill

On this episode, we spoke to Nicholas Hill about the power end-to-end sales plays can hold, how to maximize their effectiveness, and what can go wrong if you're not careful.

Key talking points:

• What a sales play actually is
• How enablement teams can maximize end-to-end sales play potential
• Nick's learnings from previous sales play experiments

And more!